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An Exclusive Interview with Ronwell Lim
- Tell us a bit about yourself! Where are you from and where do you live?
Hello, everyone! My name is Ronwell Lim, and I am from the Philippines. I’m a digital content creator. The first few years I was on this industry, I was a lifestyle content creator, posting anything between from menswear, food, and travel until I decided to focus primarily on what i truly love, and that is men’s fashion.
2. What are 3 things that you do that your audience cares about?
First, as a menswear content creator, my primary focus is to showcase the best looks I can in my ootds. I think this is what my audience care about the most. I also think that my audience consists largely of my fellow fashion-lovers, and through showcasing my best outfits, I hope not only to provide them inspiration with their everyday looks, but also to help them keep their love for fashion burning.
Second, I think my audience care about the quality of the photos that I produce. Hence, I only post photos that are of good quality. This is important for them to clearly see every little detail, including whatever tiny accessory I may be wearing.
Lastly, I think they care about my audience interaction. As mentioned above, I think my audience consists largely of my fellow fashion-lovers, so I get a lot of messages asking for style tips. And whenever I do, I make it sure to give a meaningful reply. And whenever I get compliments for what I was wearing, I make sure they are appreciated.
3. Can you tell us, Ronwell Lim, what are the most important things that any new influencer need to know? (in your industry)
- That while it is as fun as they would probably expect, it is still a job, and they have to commit to it.
- That there is no quick & easy way to gain followers except by posting regularly & posting photos that are of good quality
- That there may be PRs that will take advantage of them being new, so they have to know their worth
4. What would you do differently, if you were starting in your industry now?
There’s probably not a lot I would change as to the “how”, but as to the “when”. I’ve known early on that I wanted to be a digital content creator but starting anything new was a little hard for me. So, it took me around a year or two before I started creating a blog, and posting regularly. And that probably held me back in some ways I’m probably not even aware of. So for any aspiring content creators out there, my advice is that there is no better time to start than today.
5. What is the #1 key to success in your industry?
Like any other job..professionalism. In this industry, that means maintaining a good relationship with your audience, posting regularly, posting quality photos, maintaining a good relationship with brands, and delivering what your promised them, etc.
6. What does a typical day in your life look like? (As an influencer)
Before the pandemic, I usually start my day by hitting the gym, then taking ootds, and then attending around 3-5 events (store openings, collection launches, etc).
7. What keeps you going when things get tough or does not go the way you want?
I usually remind myself of the previous times when things got tough, how I made it through them, my current achievements, and my future goals.
8. How would you describe your personal brand?
My personal brand is all about achieving a degree of sophistication in streetwear
9. How did you grow your channel?
First, I focused on myself and finding my style, and continuously improved upon it. Second, by posting good quality photos. And lastly, by posting regularly
10. Do you have a particular daily routine?
Before the pandemic, because of the many events I had to attend in a day, it’s really hard to keep a routine. However, I always made sure to alot some time to take my photos and hit the gym.
11. Who is your biggest inspiration?
No one in particular, but I always get inspired whenever I scroll through pinterest and instagram, and see whatever some of my favorite menswear content creators are wearing
12. What is the best thing about being an influencer and what is the worst?
The best things about what I do is that I get a lot of love from people all around the world by simply doing what I love. It’s also good business if you’re really committed to it. And it’s also super fun. Along with being an influencer, comes invites to so many events, and for me, attending most of them makes my life not a routine.
The worst thing, however, is that it’s really competitive. Because of how accessible social media is to almost everyone, being an online content creator is a job almost anyone can do. Hence, it is really important to find your niche, to stay true to your brand, to post regularly, and to maintain a good relationship with your audience.
Thank you, so much Ronwell Lim!