Beauty Brands Created by Influencers and Celebrities

The beauty industry is not just run by big companies nowadays, YouTube and Instagram beauty influencers are creating their brands and boosting brands their own social media channels.

1. Wayne Goss Makeup Brushes

Wayne Goss is a makeup artist and influencer from England. He started his makeup YouTube channel around 10 years ago, and has become one of the top beauty influencers around the world. He has 3,67m subscribes and 702,2k followers on his Instagram. Wayne launched own brand of makeup brushes, which are made from the best animal fur.

2. Jeffree Star Cosmetics

Known professionally as Jeffree Star, is an American YouTuber, former singer-songwriter, and the founder and owner of Jeffree Star Cosmetics. He is very skilled in doing makeup, even though some techniques are not for everyone, but the color he chooses will inspire you.

3. HUDA Beauty

Huda Kattan, known through the cosmetics and beauty company she founded, Huda Beauty, is the top beauty influencer in terms of earnings. The account boasts a staggering 48.1 million followers! Much of her profile space is dedicated to other influencers, giving them a platform to show off their stunning makeup looks and tutorials – using her products of course.

4. Fenty Beauty by Rihanna

Rihanna launched Fenty Beauty in 2017 when she was 29 years old. Fenty Beauty by Rihanna was created with promise of inclusion for all women. With an unmatched offering of shades and colors for ALL skin tones,

Rihanna On The Power Of Makeup: “The best piece of makeup advice that I can give to any of my fans or any of our customers is to never be afraid to experiment. Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. You should always have a blast, and feel free to take chances, take risks, and, dare to do something new or different.”

5. James Charles

James is an American Internet personality, beauty YouTuber and make-up artist. While working as a local makeup artist in his hometown of Bethlehem, New York, A self-taught makeup artist known for his over-the-top glamorous eye makeup looks and tutorials, Charles has even launched palettes and brushes with Morphe Brushes.

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