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The ‘’Scammer’’ Influencer Caroline Calloway Officially Selling “Snake Oil” Skincare Products
Caroline Calloway – the infamous ‘’scammer’’ influencer – has officially stepped into the skincare game, and people have many different opinions about that.
Caroline Calloway has been influencing since 2012, but she dove into mainstream culture in 2019 when her $165 social media workshops in Brooklyn went viral for falling short on many of her promises, and then she received the longtime label of ‘’scammer’’.
The things got even worse that same year when Caroline’s former friend and alleged ghostwriter published an essay in The Cut claiming to be the reason behind all of her success on Instagram.
Last night, Caroline Calloway announced on her Instagram story that she is going to sell the homemade facial oil she uses on her own skin, which she named (maybe accurately?) Snake Oil and completed with hand-drawn labels.
She made a simple and controversial conclusion by saying “So, we all know that I have amazing skin… I have the skin of a viral 18-year-old TikToker.”
“Not a lot of people know, like only my close friends know this, is that I’m obsessed with making my own special face oil.”
When it goes about the price, Caroline announced that the first nine bottles would cost $75, with a price hike to $85 as things become a bit more official.
She also compared her own oil to Gwyneth Paltrow’s GOOPGenes facial oil, which currently sells for $98, to reiterate what a steal it is.
On Caroline’s Instagram, people seemed pretty excited. However, some wondered if Caroline planned on including a list of ingredients for her oil (what should be obvious to do, since people would be putting it on their faces). Caroline responded that an ingredients list would be revealed once there was ‘”professional labeling done” for Snake Oil.
At the same time, people on Twitter didn’t seem to be as enthused. Some even brought jokes.
Caroline Calloway announced later on her IG story that all seven original Snake Oil bottles had immediately sold out, and she is now planning to sell larger ones for $210 and eventually raise the price to $250 once there’s the ingredients list and official packaging done.
Personally, I do not advocate for buying ANYTHING that does not have a complete ingredients list, especially when I am going to use it on my own face/body. I would prefer to wait until Caroline Calloway publishes the ingredients list to make sure it’s safe, but what do you think of all this? Tell us in the comments.
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