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Effective brand-influencer collaboration
A brand-influencer collaboration is one where brands provide some incentives to influencers to create and post content for them. This could be a product review, recommendation, promotion, or simply a brand mention.
Sponsored Social Media Content
Sponsored social media content is perhaps one of the most common types of influencer collaborations – hence the placement on our list. You’ve likely seen it before: an influencer posting on their social media as an #ad or #sponsored content to promote your brand. It’s also a fast and effective way to get eyes on your product or service, if done right.
Gifting Brands
You may have seen influencers show off their gifted products on social media. Gifting items for free is a popular technique by many companies to get their products in front of more eyeballs. It’s not free to you, of course, but you only pay for the cost of the product – and nothing else.
Sponsored Blog Posts
Sponsored blog posts are another way to get your content – as you want it to be seen – in front of an audience online. With sponsored blog posts, you will pay an influencer or make an agreement with the influencer to post your content on their platform. Blogs can be one of the most trusted types of information online – and that’s why brands are turning to them to take advantage of their audiences.
Guest Blogging
Guest blog posts are a unique way to take advantage of influencers and build content for your native site. With guest blogging, you will need to start by identifying a special set of influencers (in your niche) who have their own blog or website with a high Domain Authority.
Brand Ambassador Programs
Brand ambassadors use the brand’s products on an ongoing basis and continually promote them online. As a brand ambassador,
Takeovers are another option for brand collaborations
..with much less commitment than something like a brand ambassador program. Having an influencer take over your account may not seem like something that would benefit you right away, but it’s much more effective than you think.
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