If you are Gen Z, then you must have once in your lifetime heard or watched Emma Chamberlain on Youtube. With her 11.3 million subscribers, she is Jenna Marbles or Liza Koshy of Gen Z. She started her youtube career at the age of 16 and her channel instantly blew off due to her relativity with the audience. By 2018 she was collaborating with James Charles and Dolan Twins. They even formed the infamous sister squad. Along with youtube, she has a coffee line Chamberlain coffee, podcast and she even ventured as a model, walking the runway for Louis Vuitton. She even won the 2018 Streamy award for breakout creator and has been on the list of Times magazine top 100 next list and top 25 most influential people on the internet in 2019.
As of recent, Emma Chamberlain has not posted any video on her youtube channel. Her fans have been really worried and missing her on the video platform. As Emma chamberlain grew due to her relativity with her audience, she never hesitated to speak about her youtube channel. She has constantly mentioned that she feels burnt out creating her youtube content. Which on other hand limits her from pursuing other ventures.
In her recent podcast “Anything Goes”, Emma Chamberlain states “the weekly video structure wasn’t giving me enough time to experiment and grow creatively. In order to experiment you know, you need time you need to try out stuff, right. But when you’re creating a video every single week, you don’t have time to experiment because your window of how much time you have to create a video for the next week is very small. I felt frustrated with my content and not excited about it at many points throughout creating YouTube videos on a weekly basis because I felt like I didn’t have room to experiment and evolve my content and that made me feel bad about myself because I was like, I don’t like what I’m making right now and I don’t feel like it’s the peak of what I could be making but I also don’t feel like I have the room to take a few weeks off experiment and make something that I’m excited about because as I mentioned earlier the narrative around being a YouTuber is that we uploaded a video every single week or else you’re done”
Emma in past also mentioned that he wants to focus more on her coffee line “Chamberlain coffee” and her podcast. In the podcast, Emma also mentioned following the youtube break she has been in a better mental state than she has ever been in the last 4 years.
We wish for her success in her future ventures. If you have been Emma Chamberlain’s fan, tell us how you feel.