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Today, we have a pleasure to write about Rickho @rickhomusic , who is a wonderful creative and musician.
“There is nothing like listening to your favorite artist in different songs and getting something new in each. I think that’s gold.”
He is a passionate, and inspiring influencer that stays real and goes for what he dreams of, without losing the sight of his goals. Scroll down to read an exclusive interview with Rickho for Influencer International!
“I had a lot of holding back thought. It almost costed my happiness. But I finally follow my path. Last year, after releasing my first solo album and got almost half a million streams on Spotify and get noticed by a bunch people around the world dancing to some of my songs. I said yeah, this is it.”
Marti Fox: Hello, Rickho! Could you introduce yourself to the audience?
Rickho: My name is Eurico Bomaba Ricoso, I’m known as Rickho. I am an Industrial Engineer, singer and songwriter. I’m now a Spanish citizen but I’m originally from Equatirial Guinea. I love creativity even though I’m 100% focused on urban music creation I’m also involved in a bunch of media digital creation content such as filmmaking etc…
Marti Fox: How would you describe your personal brand?
Rickho: Oh well… I’d say it’s the example of elegant urban music versatility, I keep the line but not the color, same mood but different taste in any song released.
Marti Fox: What is the #1 key to success in your industry/business?
Rickho: Well this is hard. Nowadays it’s really hard to tell, there are thousands of roads to success in the music industry, it all depends on what is the goal with your succeeding, an easy come is an easy go. If I have to say this in one sentence is ‘’being real’’, that’s what’s gonna keep you there.
Marti Fox: What are 3 things you do that your audience cares about most?
- And the unexpected
There is nothing like listening to your favorite artist in different songs and getting something new in each. I think that’s gold. It’s hard to keep it and get the people to appreciate it but ones that do, they’re for real.
Marti Fox: What Type of content you like producing most?
Rickho: Music & music videos related to the film and movies industry. It’s kinda hard but worth it.
Marti Fox: How did your influencer/artist career begin? When did you know that this is it, and you love doing it?
Rickho: I really don’t know. I just started doing some acapellas lyrics show on Instagram and I realized people really fuck with ‘em. I was good at urban music creation but I wasn’t focused on it. After sometime on the same mood I realized this is actually good for me and the ones supporting so why not keep doing it. That’s how I decided to become a professional musician. And I’m not yet on the road but I should say it is really exciting.
Marti Fox: Was there anything on your way, that used to hold you back from pursuing your artistic career? Did you have any bad experience?
Rickho: I had a lot of holding back thought. It almost costed my happiness. But I finally follow my path. Family, some friends, money etc… but if you keep on your way you finally make it out. The worst bad experience I had to face in my life was to let go the one I loved the most ‘cause she wouldn’t support my artistic vision and had to start over again and solo. The influence and artist life is not easy and is even harder if you have no support from your family and neither from the one you’re sleeping with. Pretty sad. But again, if you know where you are going you will finally find a way to hit the road.
Marti Fox: What would you do differently if you were starting in your industry now?
Rickho: Well… I think I’d keep on my acappellas for a little longer than I did. Those IG shows were lit.
Marti Fox: What are the 3 things any new influencer needs to know starting in the same industry?
- Nothing is forever
- Re-invent yourselves
- Do not forget you’re treating with people
Marti Fox: What’s the best thing about being an influencer and what’s the worst?
- Good thing is you get social power and you can force things for good.
- The worst is when the environment gets you in a no personal life mode.
Marti Fox: Do you have any other side hustle / hobbies besides being an influencer?
Rickho: Industrial Engineering. I’m good at projects steering and organization team enhancement process. Filmaking, media mind creative and songwriting.
Marti Fox: When did you realize that your hobbies could become a career?
Rickho: Last year, after releasing my first solo album and got almost half a million streams on Spotify and get noticed by a bunch people around the world dancing to some of my songs. I said yeah, this is it.
Marti Fox: How did you grow your channel? Do you have any tips for the beginners?
Rickho: Well, there is no Math for this. I think they should understand first what they really want to share and then focus on that. Creativity is a jackpot bonus.
Marti Fox: What does a typical day in your life look like as an influencer? Do you have a particular daily routine?
Rickho: Well, I’m not the typical influencer. I don’t share everything from my daily life, but when I do, I truly get in my mind a chronologic event order. Ie. When I’m traveling for a studio session I like to share where I’m going to, what I’ll will be doing, with whom and how etc…
Marti Fox: What keeps you going when things get tough or does not go the way you want?
Rickho: I keep thinking about the goals. The bigger picture, it’s better losing a battle and win the war. I always keep in mind that this is a long distance race not a marathon.
Marti Fox: Who is your biggest inspiration?
Rickho: Will Smith, Daddy Yankee and J. Balvin.
Marti Fox: There are times that we don’t feel motivated to move forward. Does it happen to you often? Where do you search for an inspiration?
Rickho: It happens to me. I think I keep pushing ‘cause I remember I am a human being. It’s okay to be down sometimes, at some points we forget that and we assume we are not eligible to lose it anyhow.
I take a look behind and get notice of all my work and what I had accomplished and achieved and I understand I should not hate the actual feeling but give it a rest and get back on my feet as soon as possible. I understand the human body as an engine you can’t be running 100% 24/7, I know now to sustain such a performance so I understand somehow we need to slow it down but we don’t and our body forces us to do so by taking away our inspiration or letting us down with some type of feelings, if you understand what is happening you will be able to give it a solution pretty soon and be on track at the earliest. Nature helps a lot for that.
Marti Fox: How do you keep up with your career during the pandemic, when there are not so many opportunities to take advantage of?
Rickho: Well… I focus on re-creating myself. Learn new things and strive to be a better artist for the future. I think the pandemic wasn’t to work out a way to keep making profits but time to be like what we are, people. From that perspective you can keep building your way to any near future advantage to success. You will not be able to share anything good if you are not okay, that’s for sure.
Marti Fox: What are your goals when you look to the future?
Rickho: My near future is to be able to close 2022 with at least 22 Shows as headline artist in different live shows in Spain and been able to complete my on-hold shows in Mexico.
Marti Fox: What is your ultimate vision of you as a creative and influencer?
Rickho: Helping others to become influencers.
Marti Fox: Do you have any life motto, which you keep with you throughout life?
Rickho: I like think of myself as the God’s beloved son, whom is fully graced with the makers power, with that there is no fear to take a step, there is no stutter to take the lead and make things happen because there is no failure on my way but success and learning.
Follow Rickho on his Instagram @rickhomusic !
Marti’s Fox Instagram: @mydearmarti