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Nowadays, beauty influencers are not just makeup artist, but real entrepreneurs building the whole brand around what they do. They’re shaking up the industry with wide-ranging representation, bold looks, and out-of-box style that challenges conventional beauty.
Let’s take look at some of the top beauty influencers and bloggers that we’ve selected. You need to keep an eye on them.
Huda Kattan is best known for the cosmetics and beauty company she’s founded, Huda Beauty. Without a doubt, she’s the top beauty influencers in terms of earnings, as well.
Her account boasts a staggering 48.1 million followers! Although the profile is for her own brand, she still reps and partners with other beauty industry leaders, like Sephora. A lot of its space is dedicated to other beauty influencers, too, giving them a platform to show off their stunning makeup looks and tutorials – as long as they’re using her products.
Huda has also got her own personal account, with 2.1 million followers, where she reps fashion giants like Dior and Chanel, along with the photographers she has worked with like Chen Man.
Nabela Noor, @nabela, is a one of the most inspiring beauty influencers with a following of 1.7 million on Instagram.
She’s created a lifestyle brand Zeba, and she differentiates herself most by promoting diversity and challenge dated standards of beauty.
In February 2020, she was featured on the cover of Glamour Magazine UK, the Self-Love Issue, and shared her own experience with cyberbullying on social media. She’s also an ambassador for GLAMOUR’s #BlendOutBullying. One of her inspiring mottos is – “Redefining beauty one post at a time.”
Nabela Noor also collaborated with many of other top brands, such as Sephora, NARS Cosmetics, Anastasia Beverly Hills and GlamGlow.
Zoë is just 29 years old and she’s already one of the top beauty influencers with a diverse portfolio of work going back nearly a decade.
This British influencer started on YouTube by creating beauty products and fashion videos. Since then, Sugg has built a veritable beauty empire with nearly 12 million subscribers on YouTube and 10 million followers on Instagram.
She’s also created her own beauty and lifestyle product lines, founded Zoella, and broke the record for highest first-week sales of a first-time novelist with her novel Girl Online. Due to Zoella and Lush Cosmetics collaboration, Zoë and her team created an IGTV to promote a mental health and awareness campaign, #DigitalDetoxDay.